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A delicate young fern unfurls, revealing its inner beauty. This is Awake's distinctive symbol. It signifies an unfolding of hidden grace, an awakening. Just as a bud opens and exposes its unseen beauty, Awake's color and skincare products help each woman awake her own true beauty.
Innovation, advanced technology and fashion-forward thinking are the driving forces behind the creation of AWAKE makeup and skincare products. With its roots as an established brand in Japan, AWAKE launched in the U.S. in 1997 at Henri Bendel in New York. The brand has since opened up in prestige department stores such as Neiman Marcus, Bergdorf Goodman, specialty stores Bath & Body Works and C.O. Bigelows, and is also available on beauty websites including NeimanMarcus.com and Beauty.com.
AWAKE utilizes state-of-the art Japanese technology to incorporate natural botanicals into formulations that are gentle enough for sensitive skin. Each product is designed to take a targeted approach that addresses specific skin concerns. Mineral oil-free, hypo-allergenic, no animal testing and fragrance-free (with the exception of Aroma Facial Oil and bodycare products).

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